Fractional Marketing Lead
Your sales team is working hard. Your marketing is producing content, running campaigns, filling reports. But the pipeline isn’t growing the way it should. The problem isn’t effort — it’s alignment. I work as your embedded Fractional Marketing Lead, fully accountable to pipeline and revenue, not impressions and MQL counts. No agency reports. No strategy deck that disappears. I’m in the room with your sales team, building marketing and AI-powered systems that actually drive deals forward.
Marketing that earns its seat at the revenue table.
Pipeline Growth
Hi, I’m Tiina — a B2B marketing professional with 12 years of experience and a single-minded focus on one thing: marketing that actually grows your pipeline. I’ve worked across both sides of the sales-marketing divide long enough to know what breaks alignment — and how to fix it. I work as an embedded Fractional Marketing Lead, attending your sales meetings, understanding your CRM, knowing your deals, and building AI-powered marketing systems that are accountable to revenue — not vanity metrics.
FRACTIONAL MARKETING LEAD — MONTHLY SUBSCRIPTION
One role. One focus. Marketing that drives revenue.
EMBEDDED & FULLY ACCOUNTABLE TO PIPELINE
- Embedded directly in your business — attending the right meetings, knowing the CRM, understanding the deals in play
- Full marketing strategy and execution built around one clear commercial goal, agreed together in week one
- Demand creation across the channels that matter for your ICP: content, SEO, paid, LinkedIn, email, events
- Sales enablement: better signals, better timing, better materials — so your sales team focuses on the right conversations
- AI automations wired into your commercial process: buying signal detection, lead prioritisation, automated follow-up, CRM enrichment
- Monthly subscription — senior marketing leadership without the cost, commitment, or overhead of a full-time hire
AI-FIRST COMMERCIAL SYSTEMS
AI tools built into your pipeline — not just your content calendar
REAL AUTOMATIONS. REAL REVENUE IMPACT.
- Buying signal detection — monitor target accounts for funding, hires, job postings, and intent signals automatically surfaced to your sales team
- Signal-based lead prioritisation — rank and score leads by live signals and firmographic fit so sales always knows who to call first
- Automated prospect research — company context, decision-maker data, and personalised outreach angles generated in seconds, not hours
- Sales call intelligence — extract objections, questions, and buying triggers from calls and feed them back into sharper marketing and sales materials
- Follow-up and nurture automation — keep warm leads engaged with timely, personalised sequences until they are ready to buy
Most AI tools are used to produce more content faster. That’s not how I use them. Every automation I build is wired into your commercial process — designed to surface the right accounts, at the right moment, with the right context for your sales team to act on. The goal is always the same: fewer wasted conversations, more closed deals.
How it works
Week 1 — Define one goal
We start by getting clear on what actually matters. In week one I conduct an initial audit — reviewing your current marketing, talking to your sales team, and analysing your pipeline, CRM, and channels. Together we agree on one clear, measurable commercial goal. Everything we build is in service of that goal, not a generalised marketing plan.
Months 1–2 — Build the system
I design and build the marketing, sales enablement, and AI automation infrastructure needed to hit the goal. This typically includes demand creation (content, SEO, paid, LinkedIn), sales enablement (buyer signals, prospect research, CRM enrichment), and the automation workflows that connect both. Weekly alignment with your sales team ensures we stay focused on what’s actually moving pipeline.
Month 3 — Measure and optimise
At 60–90 days we have real data. We review what’s working, double down on the highest-impact activities, and cut what isn’t moving the needle. A monthly performance review with clear metrics — pipeline contribution, not impressions — gives us the basis for a sharp scale-up plan. By this point the system is running, the metrics are clear, and we know exactly what to do more of.
Ongoing — Scale what works
Beyond 90 days, the focus shifts to scaling the commercial engine we’ve built. This means expanding what’s working, adding new channels and automations, building out a full-year content and campaign plan, and continuously improving the AI workflows. The goal is a self-improving system that keeps your sales team fed with qualified pipeline — month after month.
Why fractional?
Senior expertise, right-sized cost
- CMO-level marketing leadership at a fraction of a full-time salary
- No recruitment fees, no onboarding lag, no notice period risk
- No idle-time cost — you pay for focused, high-impact work
- Fixed monthly fee — predictable cost with no hidden overheads
Pipeline accountability
- KPIs tied to pipeline and revenue — not clicks, impressions, or MQL volume
- Full marketing ownership: strategy, execution, and results under one roof
- Weekly alignment with your sales team — not a monthly report from an agency
- Satisfaction guarantee: if we don’t hit the agreed goal, I keep supporting you at no extra fee
Strategy and execution in one
- Unlike consultants who deliver a strategy deck and leave, I also do the work
- Unlike agencies, I’m embedded in your business — attending sales meetings, knowing your CRM, understanding the deals
- 12 years of B2B marketing experience across multiple industries and markets, including global scale
Flexibility
- Short notice period compared to a full-time hire
- Scope adapts as your business priorities change
- Start with the pilot — no long-term commitment required upfront
- Scale up or down based on what the business needs at any given time
Grow your pipeline with AI-first marketing that’s accountable to revenue — not vanity metrics
What my clients are saying
“Tiina is a marketing powerhouse! She is dedicated and hardworking — a marketer with a passion for her craft. Her willingness to help others and strong work ethic make her a valuable asset to any company.”
“The marketing expertise and guidance helped us modernise our brand and website, generating more leads and boosting our credibility in the market. Tiina is highly responsive, flexible, and easy to work with.”
Let’s find out if this is the right fit
Drop me your email and let’s have a 30-minute call — no pitch, no pressure. Just an honest conversation about whether the gap I described is the one you’re experiencing.