Curriculum Vitae – Tiina Juhola

With over 12 years of experience, I have a proven track record of initiating, developing, and executing integrated global marketing programs and campaigns that bring business growth. My passion lies in creating personalized customer experiences with global campaigns that have local relevance. As an experienced B2B lead generation marketer with a digital-first approach to marketing strategy and execution, I am excited to help businesses take their marketing to the next level.

Outsourced Marketing Manager – 2023-

My services include a full-scale customized marketing strategy and execution that covers everything from brand positioning to lead generation. Whether you’re a startup looking to scale up or an established company ready to enter new global markets, I provide a marketing strategy and execution that delivers results with flexibility and affordability.

Certifications:
  • LinkedIn Certified Marketer
  • Hubspot Inbound Marketer
  • Advanced Google Analytics by LinkedIn

Prior experience in B2B marketing:



















APAC and EMEA Marketing Manager





Lionbridge Technologies – 2019-2022





I led regional marketing in Europe and APAC, regional strategy development with the leadership and execution with freelancers, contractors and vendors. 





    

  • Created and executed marketing plan across industries ( 34% increase in MQLs)
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  • Orchestrated Account Based Marketing (ABM) plan for EMEA for pipeline growth´´
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  • Executed multiple simultaneous programs (digital advertising, events, webinars, social and email) and reported the campaign success
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  • Launched first digital marketing campaign in APAC (59% increase in visibility)
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Regional Marketing Lead





Calypso Technology – 2015-2019





I managed all marketing activities at Asia-Pacific region working closely with regional Managing Director and supporting the team of 17 sales and pre-sales representatives.





    

  • Developed and executed regional marketing plan focusing on increasing sales and lead generation
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  • Initiated and delivered various marketing campaigns offline and online
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  • Managed different types of events including industry conferences, webinars, company’s own seminars and user forums for both clients and prospects, regionally as well as globally
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Field Marketing Manager





Red Flag Group – 2013-2015





    

  • Responsible for all the planning and execution of the company’s marketing events including pre-event planning process, managing budgets and liaising with venues and vendors, followed by post-event ROI and feedback analysis
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  • Supported the regional marketing teams globally including delivering campaigns, creating a comprehensive set of marketing materials both printed and online
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  • Managed the partnerships with industry partners, publications, membership organisations as well as event organisers
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  • Acted as a first point of contact for ad-hoc marketing projects for brand development
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Prior experience in B2C marketing:














Freelancer: Marketing and translation services





Strawberry Net – 2012-2014





    

  • Translated cosmetics product descriptions, marketing materials in Finnish
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  • Advised the teams on the local resonance and researched partnerships
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  • Co-developed content calendar for local marketing
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Marketing and Customer service officer





e-ville.com – 2012-2013





    

  • Created social media content
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  • Wrote SEO optimized  product descriptions for SEO improving  traffic and conversions
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  • Liaised with clients, responding customer inquiries 
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